The Vintage Tech logo redesign started with an existing logo that was partially obscured by graphics and difficult to read. The new version retains many elements of the original – the color scheme, basic shape, background and images that project the company’s mission and values – and is at the same time clean and memorable.
This was a fun project that evolved into an all-out branding identity package, including business cards, stationary and envelopes, and promotional items. The package includes different versions of the logo for use in varied applications: single-color, black and white, and a simplified horizontal layout that can be scaled to a smaller size.
OK, full disclosure: this was a student project inititated by one of my favorite teachers, an accomplished graphic designer who loves to provide her students with real-life opportunities. She encountered a representative of Vintage Tech at a tradeshow and let him know, in her direct and unapologetic way, that his logo needed some help. He good-naturedly agreed. Of course, there was no guarantee that the company would adopt the finished design… and they haven’t yet. My teacher and I are still hoping.